Twice As Good Media is an independent media company founded and published by Halifax journalist and digital producer Sandra Hannebohm. Its work applies principles of mindfulness to journalism and media, with a focus on creating an ethical and sustainable media ecosystem that supports both creators and audiences.
Twice As Good publishes the Mindful Journalism newsletter and podcast, featuring stories, conversations and practical approaches for journalists, content creators and people experiencing news fatigue. Its coverage includes reflections on the state of journalism, mindful journalism principles, journalist wellbeing and narrative storytelling. Articles are also made available in audio format.
The company also operates the Mindful Black Journalism Initiative, which supports Black people in creating and consuming media through programming and resources aimed at current and aspiring media workers. The initiative has included support for workshops and training addressing areas such as trauma-informed reporting and self-care for Black journalists.
Alongside its editorial and educational work, Twice As Good provides digital media, branding and production services for content creators and values-based organizations, bringing its mindfulness-based approach to client projects as well as its own media.
Website: 2xg.ca
